Four collections of handmade characters, each with its own purpose and personality. From tiny companions with uplifting messages to magic frogs with spells, cheerful caped creatures, and one-of-a-kind friends you can customize.

Made from natural materials. Machine-sewn for durability, hand-detailed for character. Each face is painted or embroidered by hand.

The Piccolini

Small friends with big hearts. Tiny companions that stay close and bring quiet encouragement.

Each Piccolino is a fixed character with their own name, personality, and positive message. They’re small enough to be keychains, made entirely from natural materials, with hand-painted faces, cozy gilets, and woolen scarves. According to the season, they adapt—bat wings for Halloween, warm scarves for winter, who knows what summer will bring.

They exist to give you a smile—and they take their job seriously.

The Froggotti

Magic frogs with spells and scented potions. Here to interrupt heaviness and bring your body back into the moment.

Each Froggotto is a fully developed character with their own magic potion, magic spell, and a small action to perform—clapping, blinking, spinning, or wiggling. Their magic is playful and physical, designed to chase away grey clouds.

They’re here to make you do something you usually don’t do: jump while smiling, spin three times, wiggle your fingers. A bit of magic to disrupt the mundane.

The Stranetti

The Stranetti don’t fix problems—they normalize feelings, keep company, and make you smile at things that are usually heavy. Each represents a very human emotional state, but with humor and gentleness.

They’re weird in look and character, but that’s exactly the point. They’re here to make the heavy stuff a bit lighter.

The big ones

These aren’t repeating characters—they’re individual encounters. Made with the same care and natural materials, but each one develops its own character. You might see familiar animal shapes (foxes, dogs, mice, bunnies)—those are the patterns used—but each gets their own name (with input from two little helpers who take naming very seriously), its own outfit, its own story, its own way of being.

Each toy comes with a second outfit, but the type of clothing varies—variety and surprise are intentional.

Customization Available for Big Toys

These toys can be made through collaboration. You share ideas—color preferences, meaningful stories, personal details—and those get incorporated into the character’s design.

How they’re incorporated varies: it could be an embroidered symbol, a color scheme, a themed outfit, or unexpected details. The interpretation is part of the creative process.

Each toy becomes uniquely yours.

  1. Choose an animal shape
  2. Share your stories and ideas
  3. The character is created incorporating your elements
  4. Names chosen by expert young consultants
  5. Each toy becomes one-of-a-kind

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